Executive Coaching & Organisational Development

By The Friendly Coach


The Friendly Coach wants to make things a little bit better for everyone by helping support leaders and organisations improve their products and services to become more successful.

Working with leaders, the Friendly Coach enhances leaders understanding of their business, its people, customers and culture to support them develop improvements and solutions that work for them.

David Spencer

Dave founded The Friendly Coach in 2019 after serving for 30 years as a police officer. Throughout his police service he strived to make things better for people and communities and saw the creation of The Friendly Coach as the natural progression of this mission.

Dave is comfortable and effective working with people from public, private, political and voluntary sectors at all levels from the ground to executive floors, and from local councillors to Government Ministers. During his policing career he has enjoyed and effectively worked at all levels as a commander for a large geographic policing area, as a strategic planner, change manager, within national policing portfolios and latterly at the College of Policing providing Organisational Development support to police forces.

Dave has been coaching since 2014 and passionately believes in the potential within everyone to succeed and his style reflects this. His practice is a warm, empathic style that is centred to meet each individual’s specific needs. This allows him to challenge clients effectively so that they gain a deep self-awareness and the confidence and motivation to improve.


Dave holds a Masters Degree in Business Administration (MBA) and a Post Graduate Certificate in Performance Coaching.


Dave is a Member of the Association for Coaching, a Founding Member of the Institute for Organisational Development and a Member of the Chartered Management Institute.


Don’t be lonely

Running your own business, being an executive or a senior manager can be very lonely.  Where do you take a problem?  Who do you bounce ideas off?  Is there anyone[…]

Read more

Mirror mirror on the wall

Mirror, mirror on the wall, who is the fairest of them all?  The famous question the wicked queen in Snow White would ask her magic mirror every day.  A magic[…]

Read more

Coach the whole

Since I left the police in April and stepped out into private coaching practice I have become aware of peoples wish to prefix ‘coach’ with a label so they can[…]

Read more

You want to implement a culture of change?

But what exactly is it you’ll be implementing and how will coaching help you achieve it? If a business culture is the commonly accepted ‘way things are done around here’[…]

Read more

Client Testimonials

Don’t take our word for it – here’s what our clients say:

The conversations are all done. They perhaps didn’t come out my mouth as i hoped however they got the idea.  All of the things that i have done in the last week or so I probably wouldn’t have without you, so thank you. 

Meeting and talking to you has definitely been worth it

Liam Smith

Private client

I have worked with Dave over a number of months, he has helped me to re-focus professionally by providing clear thinking that allowed me to understand my strengths and weaknesses. Allowing me to understand the real issues that I faced to achieve my goals, his enquiringly and supportive manner put me at ease to allow us to develop a strong working relationship. I always look forward to our sessions and has allowed me to develop as a leader

Jason Downes

Superintendent, Warwickshire Police

I thought the quality of the thought provoking delivery in forming the concept and delivery of the Peer Assessment Review was excellent. To form a new concept that has so widely been adopted in policing is a huge operational and cultural achievement.

Mark Travis

Chief Superintendent, West Mercia Police

The clarity and breadth of thought you brought to how you considered where we are was really great. It gives us a great chance to take it forward locally.

Alexis Poole 

Head of Performance & Analysis, Devon & Cornwall Police

Contact us